The Great Santa Search and The History of the American Santa Claus

December 18, 2006

What is behind the commercialization of Christmas? According to journalist Jeff Guinn, it all started in 1841 when a Philadelphia merchant sought to increase holiday trade at his dry goods store. Guinn intertwines the history of America’s celebration of Christmas with a tale of his own in his new book “The Great Santa Search” (Tarcher/Penguin, 2006). Jeff Guinn will join us for the hour.


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