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Marketing and Manipulation
September 22, 2011
Hour 1: Do your kids ever beg for a certain brand-name cereal or are you ever tempted to buy a book, just because it’s on the bestseller list? We’ll find out why marketing techniques work this hour with Martin Lindstrom [1], author of the new book “Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy” (Crown Business, 2011).
Download [2]
Article printed from KERA: http://www.kera.org
URL to article: http://www.kera.org/2011/09/22/marketing-and-manipulation/
URLs in this post:
[1] Martin Lindstrom: http://www.martinlindstrom.com/
[2] Download: http://podcastdownload.npr.org/anon.npr-podcasts/podcast/77/510036/140717596/KERA_140717596.mp3