Pizza Inn CEO Charlie Morrison joins host Lee Cullum to discuss rebranding the nostalgic eatery and launching Pie Five, a fast-gourmet chain catering to young urbanites.
Pizza Inn opened its first pizzeria on Dallas’ Mockingbird Lane in 1958 growing to 800 franchises before falling hard and filing for bankruptcy in the late 80s. Morrison details the strategy that led to the company’s turnaround and his plans for domestic and international growth. But as commodity prices rise and price wars with competing chains remain strong, so do the challenges of delivering a quality product at a fair price.
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Mr. Morrison was named President and CEO of Pizza Inn in December 2007 after serving as Chief Financial Officer for the company since January 2007. Prior to that, he was President of Steak and Ale and The Tavern Restaurants. Mr. Morrison has over 20 years of progressive experience in multi-unit retail and restaurants and has held key executive positions with Kinko’s, Boston Market and Pizza Hut during his career. His passion is centered on feeding hungry people both through his work as well as his local community volunteer efforts supporting an end to hunger in America. Mr. Morrison currently serves as Board Member of The North Texas Food Bank. Charlie, his wife Debbie and their four children reside in Keller, Texas.