How Apple Works

February 27, 2012

Hour 2:           How did Apple become the omnipresent and incredibly successful company that it is today? We’ll find out this hour with Adam Lashinsky [1], senior editor at large for Fortune where he covers Silicon Valley and Wall Street. His new book is “Inside Apple: How America’s Most Admired–and Secretive–Company Really Works” (Business Plus, 2012).

Download [2]


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URL to article: http://www.kera.org/2012/02/27/how-apple-works/

URLs in this post:

[1] Adam Lashinsky: http://tech.fortune.cnn.com/author/adamlashinsky/

[2] Download: http://podcastdownload.npr.org/anon.npr-podcasts/podcast/77/510036/147525433/KERA_147525433.mp3

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