Winning and Holding the White House

May 17, 2012

Hour 1:           What is required to win a U.S. presidential election? We’ll investigate the intricacies of presidential campaigns and look back over six decades of victories and losses this hour with Samuel L. Popkin [1], Professor of Political Science at the University of California, San Diego. His timely new book is “The Candidate: What it Takes to Win – and Hold – the White House” (Oxford University Press, 2012).

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