The Victory lab

The Secret Science of Winning Campaigns

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Hour 2:           What new rules are in play for the 2012 election campaigns? We’ll delve into the statistics, strategies, and psychology of winning this hour with Sasha Issenberg, Slate columnist and Washington correspondent for Monocle. His new book is “The Victory Lab: The Secret Science of Winning Campaigns” (Crown, 2012).

 

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