The Secret Science of Winning Campaigns

September 20, 2012

Hour 2:           What new rules are in play for the 2012 election campaigns? We’ll delve into the statistics, strategies, and psychology of winning this hour with Sasha Issenberg [1], Slate [2] columnist and Washington correspondent for Monocle [3]. His new book is “The Victory Lab: The Secret Science of Winning Campaigns” (Crown, 2012).

 


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URL to article: http://www.kera.org/2012/09/20/the-secret-science-of-winning-campaigns/

URLs in this post:

[1] Sasha Issenberg: http://www.slate.com/authors.sasha_issenberg.html

[2] Slate: http://www.slate.com/

[3] Monocle: http://www.monocle.com/

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