Pass It On: Popularity And Why We Talk

March 18, 2013

[1]Hour 2:       Why do some ideas, products, and stories seem to take off when others don’t? We’ll discuss the secrets of social transmission this hour with Jonah Berger [2], the James G. Campbell Assistant Professor of Marketing at the University of Pennsylvania’s Wharton School and author of the new book “Contagious: Why Things Catch On” (Simon & Schuster, 2013).

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