Pass It On: Popularity And Why We Talk
March 18, 2013
Hour 2: Why do some ideas, products, and stories seem to take off when others don’t? We’ll discuss the secrets of social transmission this hour with Jonah Berger , the James G. Campbell Assistant Professor of Marketing at the University of Pennsylvania’s Wharton School and author of the new book “Contagious: Why Things Catch On” (Simon & Schuster, 2013).
Article printed from KERA: http://www.kera.org
URL to article: http://www.kera.org/2013/03/18/pass-it-on-popularity-and-why-we-talk/
URLs in this post:
 Image: http://www.kera.org/2013/03/18/pass-it-on-popularity-and-why-we-talk/jonah-berger/
 Jonah Berger: http://jonahberger.com/
 Download: http://podcastdownload.npr.org/anon.npr-podcasts/podcast/77/510036/174664483/KERA_174664483.mp3
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