Luring Consumers In A New Ad Age

April 1, 2013

[1]Hour 1:       Have traditional methods of advertising lost their power? This hour we’ll examine how cultivating relationships leads to success for today’s companies with Doug Levy [2], founder and CEO of strategic and creative agency MEplusYou and Bob Garfield [3], cohost of NPR’s On The Media. They’ve co-written a new book on the subject called “Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results” (Portfolio, 2013).

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