Luring Consumers In A New Ad Age

April 1, 2013

[1]Hour 1:       Have traditional methods of advertising lost their power? This hour we’ll examine how cultivating relationships leads to success for today’s companies with Doug Levy [2], founder and CEO of strategic and creative agency MEplusYou and Bob Garfield [3], cohost of NPR’s On The Media. They’ve co-written a new book on the subject called “Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results” (Portfolio, 2013).

Download [4]


Article printed from KERA: http://www.kera.org

URL to article: http://www.kera.org/2013/04/01/luring-consumers-in-a-new-ad-age/

URLs in this post:

[1] Image: http://www.kera.org/2013/04/01/luring-consumers-in-a-new-ad-age/cant-buy-me/

[2] Doug Levy: http://www.meplusyou.com/people/leadership/douglevy

[3] Bob Garfield: http://www.onthemedia.org/people/bob-garfield/

[4] Download: http://podcastdownload.npr.org/anon.npr-podcasts/podcast/77/510036/175959099/KERA_175959099.mp3

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