From Product To Cultural Craze

May 28, 2013

[1]Hour 1:           How are the practices of advertising and public relations coming together? We’ll talk this hour with Michael Serazio [2], journalist and assistant professor of Communication at Fairfield University. His new book is “Your Ad Here: The Cool Sell of Guerilla Marketing” (New York University Press, 2013)

 

 

Download [3]


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URL to article: http://www.kera.org/2013/05/28/from-product-to-cultural-craze/

URLs in this post:

[1] Image: http://www.kera.org/2013/05/28/from-product-to-cultural-craze/your-ad-here/

[2] Michael Serazio: https://sites.google.com/site/linkedatserazio/

[3] Download: http://podcastdownload.npr.org/anon.npr-podcasts/podcast/77/510036/186947321/KERA_186947321.mp3?_kip_ipx=1878652147-1369839117

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