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Winning and Holding the White House

Hour 1:           What is required to win a U.S. presidential election? We’ll investigate the intricacies of presidential campaigns and look back over six decades of victories and losses this hour with Samuel L. Popkin, Professor of Political Science at the University of California, San Diego. His timely new book is “The Candidate: What it Takes to Win – and Hold – the White House” (Oxford University Press, 2012).

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