Luring Consumers In A New Ad Age
April 1, 2013Have traditional methods of advertising lost their power?
Have traditional methods of advertising lost their power?
Is a new world dawning and more importantly, are we prepared to live in it? We’ll spend this hour with Bob Garfield, co-host of NPR’s On the Media and author of the new book “The Chaos Scenario, Amid the Ruins of Mass Media, The Choice for Business is Stark: Listen or Perish” (Stielstra Publishing, 2009).
Is a new world dawning and more importantly, are we prepared to live in it? We’ll spend this hour with Bob Garfield, co-host of NPR’s On the Media and author of the new book “The Chaos Scenario, Amid the Ruins of Mass Media, The Choice for Business is Stark: Listen or Perish” (Stielstra Publishing, 2009).