This hour, we’ll talk about why internalizing seemingly unconnected data actually makes us better thinkers with William Poundstone. His new book is called “Head in the Cloud: Why Knowing Things Still Matters When Facts are so Easy to Look Up” (Little, Brown and Co.).
This hour, we’ll talk about the subtle ways that companies instill desire for their wares deep within us with Nir Eyal, author of Hooked: How to Build Habit-Forming Products.
We’ll talk this hour about how our brains absorb and retain information with New York Times education reporter Benedict Carey, author of How We Learn: The Surprising Truth About When, Where, and Why It Happens.
