Where Big Ideas are Born
June 15, 2011Hour 2: Where do the big, game-changing ideas originate? We’ll discuss how people like Steve Jobs, Chris Rock, Frank Gehry and others share similar methodologies this hour with Peter Sims, author of “Little Bets: How Breakthrough Ideas Emerge from Small Discoveries” (Free Press, 2011). http://podcastdownload.npr.org/anon.npr-podcasts/podcast/77/510036/137206204/KERA_137206204.mp3[Download MP3]