Marketing and Manipulation
September 22, 2011How and why do marketing techniques work?
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Truth and Lies about Why We Buy
December 8, 2008What motivates us to want products that we may not even need? We’ll explore the psychology behind consumption this hour with global marketing guru Martin Lindstrom whose new book is “Buy-ology: Truth and Lies about Why We Buy” (Doubleday, 2008).
