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How Retailers Track Us

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Imagine a future in which body implants communicate with retailers about our personal preferences for products and services. University of Pennsylvania professor Joseph Turow joins us to talk about how companies monitor our purchases both in-store and online in order to get a better picture of our wants and needs. His new book is called “The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power” (Yale).