DALLAS/FORT WORTH – Charles Wetzel, President and CEO of Buxton, speaks with KERA host Lee Cullum on this month’s episode of CEO. The head of the Fort Worth company discusses a new era of consumer analytics. With clients in retail, healthcare, packaged goods, financial services and municipalities across the globe, Buxton’s consumer insights and forecasting behavior methodologies around location, marketing and merchandising strategies are vital to an organization’s success. Wetzel explains how today’s consumer is changing and challenging companies to keep in step, stating, “Every organization can achieve greater success by knowing its customers with greater precision and predictability. At Buxton we push the boundaries of consumer data and predictive modeling to help organizations reach and service customers more effectively, efficiently and profitably. In the process we empower our clients to be heroes within their organization.”
KERA’s CEO features insightful discussions with successful North Texas business leaders from the corporate and not-for-profit sectors about what it takes to make a company successful in today’s global marketplace and changing economy. The January episode featuring Charles Wetzel airs at 7:30 p.m. Friday, Jan. 27, 2012, on KERA TV with rebroadcasts at Noon Sunday, Jan. 29, and at 10:30 p.m. Monday, Jan. 30, 2012. CEO also can be heard at 5 p.m. Sunday, Jan. 29, 2012, on KERA FM. Following the initial on-air broadcast, the half-hour program will be available on www.kera.org/ceo. Previous CEO episodes are available on demand at www.kera.org/ceo.
CEO is sponsored by Southwest Securities, the Executive Education Center at The University of Texas at Dallas, The Berry Firm and Sewell Automotive Companies. For more information about Buxton, visit www.buxtonco.com.
ABOUT CHARLES WETZEL
Charles Wetzel is the president & CEO of Buxton, advising more than 1,900 clients in retail, healthcare, the consumer packaged goods industry and the public sector on how to identify and market to their core base. Wetzel’s expertise in process analyses and strategic planning has enabled us to align resources and competencies with business goals and meet the needs of a rapidly growing customer base. Wetzel has been instrumental in creating strategic partnerships and led the company’s expansion into the healthcare space. Prior to joining Buxton, Wetzel managed merger, business transformation and strategic advisory services at Cap Gemini Ernst & Young Consulting for key players in the communications/media industry such as AOL, Time Warner, Associated Press, Sprint, Verizon and Southwestern Bell. Mr. Wetzel sits on the Customer Advisory Board for Alteryx, formerly SRC. He holds a bachelor of business administration degree from Southern Methodist University.
Host Lee Cullum conducts insightful discussions with successful North Texas business leaders from the corporate and not-for-profit sectors about what it takes to make a company successful in today’s global marketplace and changing economy. CEO episodes are available on-demand at www.kera.org/ceo.
KERA is a not-for-profit public media organization that serves the people of North Texas. The station broadcasts to the fourth-largest population area in the United States. KERA produces original multimedia content, carries the best in national and international public television and radio programs, and provides online resources at www.kera.org. The station’s extensive coverage of the arts can be found at www.artandseek.org. KERA-TV broadcasts on Channel 13.1. KERA WORLD broadcasts on 13.2. KERA-FM broadcasts on 90.1 in Dallas/Fort Worth/Denton, 88.3 in Wichita Falls, 100.1 in Tyler and 99.3 in Sherman. The music station KXT 91.7 FM is also streamed online at www.kxt.org.
Director, Marketing & Communications
KERA, KXT and Art&Seek